But as Mehta explained, Hotmail also needs to move beyond the competition.
Mehta said that the plan with Hotmail going forward is to "win with both these audiences," while finding a release cycle that suits both. The second is the tech enthusiast who wants different things compared to the mainstream user who wants good features but generally is like 'don't change my stuff, don't modify things, don't mess with it.' The enthusiasts are like 'give me a new feature every hour, and I'd love it!'" "One is this set of mainstream consumers, the average person who uses e-mail. "Hotmail needs to serve two audiences that are somewhat pretty different," Mehta said.
Mehta said he expects the feature to appeal more to the tech enthusiast crowd, which the company intends to better serve over the course of the year, while still appealing to the consumer crowd, which makes up the bulk of Hotmail's users.
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